F.A.Q. - Frequently Asked Questions
How does CEG promote my brand?
Branding is a powerful thing! And we want to help your brand stand out. That is the basic premise of brand promotion. How we achieve that is a combination of appropriate brand building and content creation. Building a brand from the get go, which is the discovery process of finding who you are, what you do, what you provide and to whom is important. Once we have the branding solidified and your brand has an identity and target, we proceed in creating a brand image. What brand image means is that we create the face that your brand has to its potential clients. And we do that in a way that your potential clients will have automatic interest in what your brand sells. Content creation is a huge strategic part in communicating a strong message which appeals to your audience's emotional centers. Our goal is to engage with your product offering and encourage them to buy! There are many steps and strategies in promoting a brand, and we offer a range of services from a company that virtually does not exist, all the way up to marketing giants like Coke, Nike and others.
How many divisions are under the CEG brand?
At CEG we have a diverse but unified services offering. We currently operate under 3 divisions offering Photography, Motion Picture and Pro Audio media divisions. With our Media division we focus on content creation for advertising, marketing, self-promotion, product launches and many more!. The Pro Audio Solutions division houses our audio engineering team which provides recording facilities, mixing services and mastering services for music, radio, other advertisement for music labels and individual artists alike.
What kinds of clients does CEG work with?
Our client base varies between our divisions quite largely. Most of our clients fall into two major categories - direct to client, and third party. Direct to client means we handle the client's needs directly by providing a turn-key solution for our client. From conceptual to delivery, we handle all the writing, production, photography, and post production in-house.
Third party engagements are usually prompted by other production companies, advertising agencies, talent scouts and the like which need a specific set of skills and or tools to pull off a pre-existing concept. This usually involved photographing, or post-production initiatives utilizing CEG resources, tools and expertise to bring value to their existing project.
Whether direct on through third party, CEG is available and ready to provide high quality tools, techniques, and expertise to any project to which we can bring a high production value.
How does "Usage Licensing" work?
The government of the US has copyright laws in place that protect content creators and their intellectual property from misuse, and theft. When a US based content creator produces a work, their work is protected by the copyright laws of the United States and guarantees that the intellectual property created by the content creator is fully owned by himself/herself intrinsically. Any usage, commercial or otherwise of the intellectual property in an unauthorized fashion is against the law, and is subject to prosecution. Licensing is a means by which another party can benefit from the intellectual property of the creator for usage in various situations, including resale, or advertising, reproducing, printing and so on.
A practical example is that every person that can ever read this on any devices what so ever has actually already been subject to the concept of licensing. If you are using any piece of software, like Chrome, or FireFox, Safari or Internet Explorer, you have signed and agree to the usage license of that product, and the conditions therein. Have you ever used Microsoft Word, or Windows? When you purchase those products, you are not purchasing ownership of Microsoft intellectual property - you are merely purchasing the usage license to use it according to what Microsoft deems fit for their product. At no point do you own the intellectual property being used.
That is the basic rundown of how licensing works. CEG has a licensing model with 3 license types for various content. See www.ceg.works/licenses for a full breakdown of the terms.
How do copyright laws work?
Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort. Copyright is a property right. Just because you buy a print does not mean you have purchased the copyright. Under the Federal Copyright Act of 1976, various media items are protected by copyright from the moment of creation. Items include:
- literary works,
- musical works, including any accompanying words,
- dramatic works, including any accompanying music,
- pantomimes and choreographic works,
- pictorial, graphic, and sculptural works,
- motion pictures and other audiovisual works, and
- sound recordings
How does the CEG fee structure work?
At CEG we believe in being a high-value, low complexity vendor for our clients - so naturally we keep things simple with a simple 3 fee structure.
Full-Day - Up to 8 hours engagement of CEG labor and assets. This includes all the labor associated to the project we quoted you as multiples of Full-Day rate in accordance to the Scope of Work quoted to you.
Half-Day - Up to 4 hours engagement of CEG labor and assets. We use this for most of our engagement of services as there are few labor engagements for projects which require any less than half-day commitment.
Hourly - The hourly rate for CEG engagement is only reserved for non-scheduled, incident response, and any non-project engagement of CEG assets. We only bill hourly when a request is time sensitive, and where it cannot to be scheduled for a project at a later date.
That's it! Simple, right? We think so too.
What kind of filming equipment does CEG use?
At CEG we believe that all equipment is just that - in other words they are tools! Different tools are called upon to achieve different results. In the film world the story and emotion one would like to communicate to the intended audience largely dictate the tools needed to accomplish that result. We own a large array of high-end equipment designed for the sole purpose of impeccable quality capture, reliability in the field, and ease of use which is very important! The less time we spend making the gear work, the more focus and energy we can dedicate to your project to make it that much better. So we invest in reliable, heavy-duty, high quality, easy to use equipment that meets and exceeds our quality standards. We also employ the use of rental house vendors to acquire specific equipment for various needs our clients may have.
Our favorite companies include Arri, RED, Black Magic Design, Leica, Carl Zeiss, Hawk Optics, Cooke Optics and many other tremendous manufacturers which make our favorite equipment.
What kind of photography equipment does CEG use?
We're big purists here at CEG! We believe in the simplicity of photography, we believe in Henri Cartier-Bresson's "Decisive Moment" philosophy and use the modern equivalents of what he used in his day - in other words we LOVE Leica! Currently our choice for camera bodies is unequivocally Fujifilm, as we feel they make the absolute best photography sensor and camera ergonomics in the market today. For optics we use Leica and Carl Zeiss lenses, and we have dozens to choose from! We feel that the German optics are superior to all other mass-produced optics in the world, and provide the most powerful imaging characteristics, 3D rendering, best color rendition and most importantly least distortion characteristics in the world. We like that, so we use exclusively German optics!
How does CEG protect client data?
Perhaps the most beneficial part of running a joined Media and Technical Solutions firm is the "Technical Solutions" part. We employ some of the smartest engineers on the west cost - we're not kidding around here! Our staff handles the technical solutions needs of multi billion dollar companies, with hundreds of thousands of employees. We use that in-house technical expertise on all our systems, projects and client data. In other words we use the same technologies to keep your data safe that virtually unlimited funds ventures like The Walt Disney Company uses for their data protection! See what we mean now?
We employ a backup strategy that ensures your data is kept safe for the life of the project with multiple copies on-site at CEG, and a cloud copy of your data automatically synced every hour. We don't loose data here! We leave that exciting venture for the less prepared!
I want to hire CEG - How does it work?
Hiring CEG is a breeze - literally! We employ an automated system which keeps track of your project and all important documents, communications, emails and so on. We also have an amazing response time, and follow up system. You need not worry about emails lost in the proverbial black hole.
The engagement process for CEG is as follows
1. You fill out the basic form at www.ceg.works/bookings
2. We receive your request
3. We create a project for you, and notify you
4. You receive a questionnaire which tells us about your project needs
5. We spin up the project according to your specifications and provide a quote
6. You receive and approve the quote, automatically you are redirected to the agreement for the project
7. The project is at this point under-way, and an invoice is available for your review.
8. We usually require a deposit on all project before we begin, which is reflected in the invoice.
9. Once payment is made we are officially booked and being actively delivering on your project
10. Project deliverables are completed, we resolve any outstanding balance, and final deliverable is provided to you
And that's it! That's how most of our projects flow from beginning to end. Simple and easy to follow. We wrote this FAQ so that you'd know what to expect.
What is an "ad-campaign"?
An advertising campaign is a project which you engage the CEG team on to deliver a turn-key solution to market your product or brand. An ad campaign usually starts with brainstorming to discover the target audience for your product, the message we want to deliver to that audience, and craft a call to action which engages your audience and results in sales. We then create the appropriate content, whether film, photography, audio or as usual a combination of all three to deliver an effective message, and prompt a call to action from your target audience. As a part of the ad campaign, we incorporate market research and business intelligence which enables us to be as effective as possible with your campaign by spending marketing dollars where it makes the most impact. We don't subscribe to the idea of chasing two rabbits. We pick the biggest rabbit, and take it home with our ad campaign solutions! And our clients are the beneficiaries.