There was a man who grew up hearing amazing stories of fishing legends. Hearing these stories he dreamed of becoming a great fisherman one day and went out to grab a fishing pole, and an amazing looking hook. He began by choosing the best looking hook he could find thinking that surely he will catch more fish than the rest of the fishermen. Over time and with even less success than the other fishermen he became frustrated that his cool hook wasn't catching much. Even on his best day he did not do any better than the average fisherman. One seeing his struggle, a fellow fisherman told him what he was doing wrong - his hook was made for squid, not for the fish that were in the lake where he fished. Feeling kind of dumb, he started doing things the way everyone else was doing it because at least they caught something every now and then. He started catching fish at about the same rate as everyone else, not any more and usually not any less. But they were never enough! As time went on and frustration built he became content with scarcity because he knew nothing else, and at least he was catching a couple of fish here and there.
One particularly bad fishing day nobody seemed to catch anything. All the fishermen were struggling. In the silence, he came to his senses and realized that he had completely forgotten his initial dream. He realized he had just become one of the fishermen, and he wasn't even close to his dream. He struggled with himself to accept the sense of helplessness and he asked himself "why on earth did I start fishing in the first place?"
In a moment of honesty with himself, he realized that he can't afford to keep on doing what everyone else has been doing. He realized that in order to get different results, he must do it differently than the rest of the fishermen to become a successful. At this point he knew how to fish, but what he needed was the ultimate hook and irresistible bait.