What we do:

Create:/ We help new brands develop a Brand DNA, an online presence, and build excitement for a successful launch.

 

Amplify:/ We boost existing brands to new heights, and help them shift their legacy advertising budgets to the modern mediums by methodologically examining their techniques of reaching their existing and potential audience.

 

How we do it:

The service offering concentration of CEG is brand building and acceleration through multimedia, strategic brand positioning, and brand messaging. We additionally offer stand-alone content creation services to boost the careers of our model, actor and artist clients. 

 Brand Build:/ We design your entire customer-facing brand. From logo, website, stationary to all customer facing design language - we have a package that fits your needs.

 

Brand Acceleration:/ We take what you have, make it better, and run promotional campaigns to reach your audience, deliver your message, and increase revenue.  

 

Brand Doctor:/ Our consulting service focused on strategy, business insight, business intelligence and vision setting.

 

A-la-Carte Content Services:/ Individual content creation and design services for specific needs. 

 

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Our Core Team

We're happy to introduce you to the CEG operations team!

 
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Daniel Curtean

Founder and Chief Creative

As the founder and director of CEG, Daniel has a direct hand in every project CEG delivers to our clients. Daniel serves as creative director, and marketing strategist for all our media work.  

 

Zina Curtean

Aesthetics and Chief Administrator

Making our clients look beautiful, our on staff aesthetician and certified professional makeup artist, Zina brings the star out of every person - she's amazing! (Ohh, and she's Daniel's wife!)

Zina also handles administrative tasks at CEG, making sure the cogs turn the right way behind the scenes. 

 

Gustavo Salinas

Partner and Executive Account Manager

As a partner of CEG, and an ongoing customer himself for his company, Eco Car Cafe, Gustavo serves as our Executive Account Manager.

Gustavo handles the needs of our clients and acts as a liaison to ensure we always deliver the best service, on time, and on budget

Gustavo is also an entrepreneur that runs Eco Car Cafe, a successful high-end car detail service. 


Vendors

 

At CEG we also employ a variety of vendors which we collaborate with on projects, as their talents are needed. From film crews, support staff, to audio production teams which handle the custom music scoring and composing, our amazing relationships outside our core team are continually expanding, and we love our vendors!

 
 
 

meth·od·o·log·i·cal

ˌmeTHədəˈläjəkəl/

relating to the system of methods used in a particular area of study or activity.

 

The problems we solve:

  1. We help develop startup brands from A to Z with complete, turn-key solutions. No headaches needed!
  2. We help stagnating brands reboot their growth, reverse stagnation, and amplify their fan base.
  3. We create engaging content to expand brand loyalty and create desire through high end lifestyle advertising films and photography campaigns backed by our Brand DNA philosophy.
 

Why CEG:

  1. In-house production team and think tank. We don't rely on external services, we employ our own talent!

  2. "Brand DNA" - this gives us a massive advantage because through "Brand DNA" we understand the core being and ethos of the brand, because we developed it! We learn what has worked previously, and we develop what will work going forward so that all media creation endeavors come from a place of deep understanding of the brand we are representing. So in short, we don't shoot in the dark!

  3. Delivered media quality is of the highest grade possible! We don't compromise on this! 

  4. Efficiency of production team is unparalleled, which saves our clients from unnecessary additional costs. 

  5. Investment in talent and extreme precision equipment to consistently deliver extraordinary results!

  6. If we can't do it to our standard, we don't offer it - ever! 

 
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Quick Examples of Our Campaigns!

 

F.A.Q. - Frequently Asked Questions

 

 

How does the CEG fee structure work?

At CEG we believe in being a high-value, low complexity vendor for our clients - so naturally we keep things simple with a simple 3 fee structure. We base all our work on budgetting "days" to allow for the successful completion of every task in the project. So when we quote a "Full Day" what we mean is we budgeted up to 8 hours  for that task. This however does not mean we will deliver within 24 hours. Think of it as a budget to allow us to dedicate time to the task. 

Since we operate on a 220 day calendar year, our goal is to fill as many of those days will full days as possible. And this is how we schedule days!


Full-Day - Up to 8 hours engagement of CEG labor and assets. This includes all the labor associated to the project we quoted you as multiples of Full-Day rate in accordance to the Scope of Work quoted to you. 

Half-Day - Up to 4 hours engagement of CEG labor and assets. We use this for most of our engagement of services as there are few labor engagements for projects which require any less than half-day commitment. 

Hourly - The hourly rate for CEG engagement is only reserved for non-scheduled, incident response, and any non-project engagement of CEG assets. We only bill hourly when a request is time sensitive, and where it cannot to be scheduled for a project at a later date. 

 

That's it! Simple, right? We think so too. 

 

What is an "ad-campaign"?

An advertising campaign is a project which you engage the CEG team on to deliver a turn-key solution to market your product or brand. An ad campaign usually starts with brainstorming to discover the target audience for your product, the message we want to deliver to that audience, and craft a call to action which engages your audience and results in sales.

We then create the appropriate content, whether film, photography, audio or as usual a combination of all three to deliver an effective message, and prompt a call to action from your target audience. As a part of the ad campaign, we incorporate market research and business intelligence which enables us to be as effective as possible with your campaign by spending marketing dollars where it makes the most impact.

We don't subscribe to the idea of chasing two rabbits. We pick the biggest rabbit, and take it home with our ad campaign solutions! And our clients are the beneficiaries. 

 

How does CEG promote my brand?

Branding is a powerful thing! And we want to help your brand stand out. That is the basic premise of brand promotion. How we achieve that is a combination of appropriate brand building and content creation. Building a brand from the get go, which is the discovery process of finding who you are, what you do, what you provide and to whom is important.

Once we have the branding solidified and your brand has an identity and target, we proceed in creating a brand image. What brand image means is that we create the face that your brand has to its potential clients. And we do that in a way that your potential clients will have automatic interest in what your brand sells.

Content creation is a huge strategic part in communicating a strong message which appeals to your audience's emotional centers. Our goal is to engage with your product offering and encourage them to buy! There are many steps and strategies in promoting a brand, and we offer a range of services from a company that virtually does not exist, all the way up to marketing giants like Coke, Nike and others. 

 

What kinds of clients does CEG work with?

Our client base varies between our divisions quite largely. Most of our clients fall into two major categories - direct to client, and third party. Direct to client means we handle the client's needs directly by providing a turn-key solution for our client. From conceptual to delivery, we handle all the writing, production, photography, and post production in-house. 

Third party engagements are usually prompted by other production companies, advertising agencies, talent scouts and the like which need a specific set of skills and or tools to pull off a pre-existing concept. This usually involved photographing, or post-production initiatives utilizing CEG resources, tools and expertise to bring value to their existing project. 

Whether direct on through third party, CEG is available and ready to provide high quality tools, techniques, and expertise to any project to which we can bring a high production value. 

 

How does "Usage Licensing" work?

The government of the US has copyright laws in place that protect content creators and their intellectual property from misuse and theft. When a US based content creator produces a work, their work is protected by the copyright laws of the United States and guarantees that the intellectual property created by the content creator is fully owned by himself/herself intrinsically. Any usage, commercial or otherwise of the intellectual property in an unauthorized fashion is against the law, and is subject to prosecution. Licensing is a means by which another party can benefit from the intellectual property of the creator for usage in various situations, including resale, or advertising, reproducing, printing and so on. 

A practical example is that every person that can ever read this on any devices what so ever has actually already been subject to the concept of licensing. If you are using any piece of software, like Chrome, or FireFox, Safari or Internet Explorer, you have signed and agree to the usage license of that product, and the conditions therein. Have you ever used Microsoft Word, or Windows? When you purchase those products, you are not purchasing ownership of Microsoft intellectual property - you are merely purchasing the usage license to use it according to what Microsoft deems fit for their product. At no point do you own the intellectual property being used. 

That is the basic rundown of how licensing works. CEG has a licensing model with 3 license types for various content. See www.ceg.works/licenses for a full breakdown of the terms. 

 

How do copyright laws work?

Copyright is a legal right created by the law of a country, that grants the creator of an original work exclusive rights to its use and distribution, usually for a limited time, with the intention of enabling the creator to receive compensation for their intellectual effort. Copyright is a property right. Just because you buy a print does not mean you have purchased the copyright. Under the Federal Copyright Act of 1976, various media items are protected by copyright from the moment of creation. Items include:

 

What kind of filming equipment does CEG use?

At CEG we believe that quality tools contribute to quality results, and we use the best! Optics from the most prestigious optics manufacturer in the world, Leica, and camera bodies from RED, Arri and BlackMagic. Ultimately, however, all equipment is just that - in other words they are tools! Different tools are called upon to achieve different results.

In the film world the story and emotion one would like to communicate to the intended audience largely dictate the tools needed to accomplish that result. We own a large array of high-end equipment designed for the sole purpose of impeccable quality capture, reliability in the field, and ease of use which is very important - and you can see the quality we consistently churn our. The less time we spend making the gear work, the more focus and energy we can dedicate to your project to make it that much better. So we invest in reliable, heavy-duty, high quality, easy to use equipment that meets and exceeds our quality standards.

We also employ the use of rental house vendors to acquire specific equipment for various needs our clients may have. 

Our favorite companies include Arri, RED, Black Magic Design, Leica, Carl Zeiss, Hawk Optics, Cooke Optics and many other tremendous manufacturers which make our favorite equipment.

 

What kind of photography equipment does CEG use?

We're big purists here at CEG! We believe in the simplicity of photography, we believe in Henri Cartier-Bresson's "Decisive Moment" philosophy and use the modern equivalents of what he used in his day - in other words we LOVE Leica! Currently our choice for camera bodies is unequivocally Fujifilm, as we feel they make the absolute best photography sensor and camera ergonomics in the market today.

For optics we use Leica lenses exclusively - which means we use nothing else. We have dozens to choose from! We feel that the German optics are superior to all other mass-produced optics in the world, and provide the most powerful imaging characteristics, 3D rendering, best color rendition and most importantly least distortion characteristics in the world. We love the "look" of Leica optics, and we use nothing else!

 

How does CEG protect client data?

Perhaps the most beneficial part of running a joined Media and Technical Solutions firm is the "Technical Solutions" part. We employ some of the smartest engineers on the west cost - we're not kidding around here! Our staff handles the technical solutions needs of multi billion dollar companies, with hundreds of thousands of employees. We use that in-house technical expertise on all our systems, projects and client data. In other words we use the same technologies to keep your data safe that virtually unlimited funds ventures like The Walt Disney Company uses for their data protection! See what we mean now?

We employ a backup strategy that ensures your data is kept safe for the life of the project with multiple copies on-site at CEG, and a cloud copy of your data automatically synced every hour. We don't loose data here! We leave that exciting venture for the less prepared!

 

I want to hire CEG - How does it work?

Hiring CEG is a breeze - literally! We employ an automated system which keeps track of your project and all important documents, communications, e-mails and so on. We also have an amazing response time, and follow up system. You need not worry about e-mails lost in the proverbial black hole. 

The engagement process for CEG is as follows

1. You fill out the basic form at www.ceg.works/bookings.

2. We receive your request.

3. We create a project for you, and notify you.

4. You receive a questionnaire which tells us about your project needs.

5. We spin up the project according to your specifications and provide a quote.

6. You receive and approve the quote, automatically you are redirected to the agreement for the project.

7. The project is at this point under-way, and an invoice is available for your review.

8. We usually require a deposit on all project before we begin, which is reflected in the invoice.

9. Once payment is made we are officially booked and begin actively delivering on your project.

10. Project deliverables are completed, we resolve any outstanding balance, and final deliverable is provided to you.

 

 

And that's it! That's how most of our projects flow from beginning to end. Simple and easy to follow. We wrote this FAQ so that you'd know what to expect.

 

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