HERE’S HOW WE START!

We have a very well defined process and workflow for our projects. Delivering success is a very precise art, and we’re ready to handle your project.

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1 // DEFINE YOUR STRATEGY

We use our brand strategy system to do it. BrandDNA is a proprietary system only CEG has because we developed it in-house for our clients. Every one of our clients that has gone through BrandDNA is amazed, inspired and energized for the future of their business. It’s a deep consulting series where we extract the essence of who your business is, and we systematize it. We sit with you over multiple sessions to position your brand in the marketplace, find your unique voice, and make your brand organically stand out. 

Your brand will be valuable to customers looking for experiences, and people never stop buying experiences, even in a recession! 

 
 
You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
— Steve jobs
 

2 // BUILD YOUR IMAGE

We design a bespoke logo, and a web experience that will be timeless and that sets the mood, the key and the pitch for the rest of your brand. Your identity system will be designed to usher in the feelings and experiences you want your prospects to have when they see your brand - your image influences their desire, and that desire generates leads. 

 

 what good is providing a great solution to a problem if nobody knows it exists?

 
 
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3 // CREATE STORY & CONTENT

A huge part of executing our branding strategy is centered around your brand's ability to communicate visually. The visuals we craft communicate experiences to your prospects, and experiences are priceless. Our creative teams will craft experience driven graphics, photographs, and motion pictures for your brand to express itself, communicate it's message and captivate your audience's heart through the powerful storytelling our creatives have mastered.

4 // COMMUNICATE EXPERIENCES

Masterful storytelling is a powerful tool in communicating experiences - it's how we personally communicate to others. Using captivating motion pictures, we can grab the attention of your ideal clients and communicate your brand message with amazing engagement!

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5 // ESTABLISH YOUR PRESENCE!

Based on our strategy, we begin positioning your brand and promoting it so your clients can organically discover it. We find your prospect's "watering hole" - places where like-minded people like to commune, and we build your presence on these platforms. There we unite the experience driven content pieces crafted by our creatives, and use story driven messaging strategies to communicate the experience your prospects would have if they chose you.

 

That means quality leads find you

6 // START YOUR ENGINES!

Run your business in a systematic, predictable and automated way - that’s how engines run, and we can bring that to your business. Businesses are usually considered engines in themselves, but we like to think that, actually, businesses are made of engines that power them. We believe in this idea so much that we developed the four core engines that power a service oriented business.

We build these engines, customize them for the way your business runs, and use them to predictably increase your UX, lead generation and sales to power your success.

 

Bring UX Design to your whole business

 
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7 // ACCELERATE YOUR BRAND!

We accelerate your brand through targeted campaigns on the most effective "watering hole" platforms, and we connect the client’s need to your offering through storytelling. Eager audiences value experiences, and we bridge their desire with the experience of shopping with you - what happens next is pure bliss!

Acceleration is a precise business. We're fans of business intelligence, and data-driven decision making. So naturally, our promotional campaigns rely heavily on metrics, a/b testing, and data-driven strategy to ensure that your marketing dollars are being spent as effectively as possible. We track conversion rates and ROI so you know how we're doing constantly.  

PRESS THE BUTTON!

We empower brands that provide experiences to their customers, and establishing an attractive brand is fundamental to growth and stability. You now have a reason to start. There's never a perfect time to invest in your business, but investing now means that you can survive the coming economic storms when your referrals dry up and your phone stops ringing. Take control of your brand, establish a vision and strategy, and establish your business engines.

 

Let’s secure the future of your business!

 
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