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We offer two licenses available to the end user or business. Neither of these licenses are not a full transfer of all ownership rights to the purchaser, and CEG holds exclusive and unlimited intellectual property rights to all media items regardless of license purchased by the client. Licenses are extensions of CEG intellectual property to the purchaser, not a transfer of intellectual property. CEG does not by default include any captured RAW files or Digital Negatives unless specifically negotiated as part of the "Scope Of Work" section of the agreement between CEG and the client.

 


Standard Usage License: The Standard Usage License is a general use license where all digital positives can be watermarked and provided in a digital format, or in various physical media. This license is a general “usage” license and no modification or reproduction or sale of the delivered media is endorsed or allowed without written permission from the owner. The purchaser of the Standard Usage License is not the owner of the media, but licensed to use it digitally such as on social media, or self-promotion websites with no commercial usage. The purchaser may not sell the media or make any income off of the media as they do not own it, and would violate ownership laws. The purchaser my not reproduce the media physically in any way. All printing or reproduction or modifications to media under Standard Usage License must be handled by CEG. 


RAW License: This license is an extended rights license and includes both or either Digital Negatives and or Digital Positives. It extends all modification, access to RAW media files, phisical reproduction, stylistic preference in post-production, and usage in all non-commercial applications. The purchaser does not receive intellectual property rights, also known as copyright rights and therefore is not the full owner of the media - CEG reserves full copyright and ownership rights. If the purchaser has an intention to use the licensed product for commercial applications such as broad advertising campaigns in TV, Social Media Advertising, Large Print Media Advertising such as billboards or magazines or for any financial gain, the RAW license does not cover this usage! A RAW license does not extend to re-sale of the media items. It is purchase of the RAW files, a modification extension, physical reproduction and post-production stylistic choice of purchaser.

 

STANDARD USAGE LICENSE:

This license is for use on all digital platforms such as social media, and digital distribution within reason and without profit to the client. CEG reserves the exclusive and unlimited copyright to the intellectual property of the licensed product. The Standard Usage License is for the general common sense use such as for non-commercial self-promotional, on personal or business websites, and most online platforms used in a non-commercial manner. 

 

LICENSE CONDITIONS

i.    Printing or any physical reproduction of the licensed product is strictly prohibited, without exception. Printing rights, either in a personal setting, or at a printing lab are not authorized via the Standard Usage License and are a breach of contract. Any prints which are a violation of the agreement made under this Standard Usage License may be prosecuted and will be billed at the breach rate defined below. All prints must be ordered through CEG and will be invoiced to the client.

ii. This license does not include usage of media items in any projects which are not noted as part of the Scope of Work and the initial agreement between both parties, or otherwise any project external to the agreement between the client and CEG. Any media items which the client intends to use in multiple projects must purchase a RAW License to cover the expanded usage scope. Unauthorized usage of any media items will be prosecuted. 

iii.    This license is not a transfer of ownership and not a license to physically or electronically modify or reproduce the media it is applied to in any way.

iv.    Modifying a Standard Usage License media item in any way outside of the tools which standard social media platforms allow (such as cropping for profile picture, or cover photo) is not covered by the Standard Usage License. Any color changes, compositional changes, music, or any stylistic or technical modifications of any kind applied to media after final delivery from CEG is a break of license as it compromises CEG quality and brand reputation.

v.    Deliberate removal of identifying characteristics of media items, such as credits, watermarks, file ownership information is a breach of license, and is strictly forbidden. As a fully finished creative work of CEG upon final delivery, the content must not be modified in any significant way as the client does not own modification or copyright of media item. If the client requires a change to the final delivered media item, the client must either purchase the RAW License for modification rights, or the client must request the change be made by CEG which can be billed at the CEG standard rate at the time of inquiry. Changes to the original delivered media are a breach of United States Federally Protected copyright laws, and a breach of the Standard Usage License.

 

OTHER CONSIDERATIONS

vi.    All breaches will be billed to the client at a rate determined by the breach circumstances which include full license cost, breach fee and loss of business to CEG. 

vii.    Credit for the original work must be given to the media creator and or CEG in print, publication and or digital distribution without exception. As the owners and creators of the media item, CEG reserves this right.

viii.    This license is issued to the client and granted by CEG to the client exclusively and to no other party. The purchaser must take measures to adequately ensure that the licensed product does not get distributed to or misused by non-licensed parties. Any breach of this license will be billed at the breach rate defined above. 

viiii.    Payment for breaches must be provided to CEG within 30 days of initial notification. An interest rate of 10% of the total breach fee will be applied monthly to the outstanding balance without exception.

CEG reserves the right to withhold prosecution, modify or dismiss any part of the breach fee for any reason what so ever. 

** The term "photograph" or "licensed product" or "media" or "video file" or "clip" or "any printed media item" are to be used interchangeably. 

** The term "photographer" or "cinematographer" or "videographer" or "creator" are to be used interchangeably. 

 

 

RAW LICENSE

RAW License refers to reproduction and modification rights license for conformed Digital Negative or Digital Positive, or un-conformed Digital Negative direct from camera as negotiated by client and CEG. The delivery format of the media is based on industry standards and or the workflows of CEG. The RAW license is negotiated per usage by the client with CEG prior to signing of agreement. With the purchase of the RAW License CEG extends to the client rights to modify, print, distribute, use, and publish media items, including reproducing as print or use in other mediums for non-commercial usage. CEG reserves the exclusive right to the intellectual property of the media as owned by CEG for any use including on promotional content, websites, print and otherwise commercial work and or any place CEG deems fit, including sales for profit and or charity. Purchasing the RAW license offers an extension to the usage rights for the purchaser, but does not transfer intellectual property or full ownership rights of any kind to the purchaser.


i.    Physical reproduction of the licensed product is an extended right of this license.  

ii.    Commercial usage must be defined in Scope of Work section of the agreement between both parties, and a quote will be provided based off of the advertising campaign purchase order amount. A commercial licensing fee is negotiated as a percentage of the advertising campaign total purchase amount where media items will be used in a commercial manner.

iii.   This is not a commercial license. For commercial usage, the Commercial License add-on must accompany this license.

iv.    Modifications to the licensed product are allowed so long as it does not defame CEG in any way. 

 

OTHER CONSIDERATIONS

v.    All breaches will be billed to the client at a rate determined by the breach circumstances which include full license cost, breach fee and loss of business to CEG. 

vi.    This license is issued to the client and granted by CEG to the client exclusively and to no other party. The purchaser must take measures to adequately ensure that the licensed product does not get distributed to or misused by non-licensed parties. Any breach of this license will be billed at the breach rate defined above. 

vii.    Payment for breaches must be provided to CEG within 30 days of initial notification. An interest rate of 10% of the total breach fee will be applied monthly to the outstanding balance without exception.

CEG reserves the right to withhold prosecution, modify or dismiss any part of the breach fee for any reason what so ever. 

** The term "photograph" or "licensed product" or "media" or "video file" or "clip" or "any printed media item" are to be used interchangeably. 

** The term "photographer" or "cinematographer" or "videographer" or "creator" are to be used interchangeably. 

 

DIGITAL POSITIVE DEFINITION


A "digital positive" means media provided in ready-to-print, or otherwise delivery quality file which usually includes touch-up and aesthetic decisions to CEG's style. The deliverable refers to a digital positive accompanied by a Standard Usage License, and not a full license transfer of ownership. A digital positive may also include a watermark of CEG's brand, or a logo, introduction or credit within the media item. 

DIGITAL NEGATIVE DEFINITION


A “digital negative” refers to the RAW or SOOC (Straight Out Of Camera) file, which may or may not be directly out of camera, in a format such as JPEG, Apple ProRes, DNxHD, DNxHR, CinemaDNG or any other proprietary format captured by the camera system, or used in the workflow process of CEG. This type of media is delivered by default, however it may be negotiated with CEG. Digital Negative refers to an undeveloped, untouched, unedited file made by the the post production workflow, or the system used to create it, but may also include media items that have been modified but can be unmodified by the recipient of the file.

 

CEG and all affiliated partners reserve the right to modify any part of the licenses at any time without any notification.