PEOPLE BUY THE LEAST RISKY OPTION

Not the lowest price.

From your customer’s perspective, it’s extremely frustrating to shop around for a service provider because so few of them communicate clearly. People want to find the positive reasons to hire somebody, but everyone is so unremarkable that it’s stressful for them to pick. Clear communication is not just about good design. Clear communication is about appeasing your customer’s loss aversion!

 

LOSS AVERSION

Daniel Kahneman, PhD won a Nobel Prize for his work on the coveted Prospect Theory. Prospect Theory tells us that “loss aversion” is the single biggest commercial motivator for how people make decisions. It basically means that people want to avoid losses, because losses are 5x to 7x more painful than the same amount of gain - so we’re all very sensitive to loss.

When your customer is shopping around, they are looking for experts that know their pain-points and communicate them clearly - in other words they are looking for somebody that empathizes with their needs. They pick the brand that has:

 

the clearest communication of brand promise

seems like the lowest risk

looks most trustworthy

 

It’s because of these reasons people like reviews, and testimonials. They want to establish how well you’re up-keeping your brand promise, how risky it is to spend money with you, and if are you trustworthy - they look to others to see how consistent you are at this and so they read the reviews. But even before reading reviews, the overall brand trustworthiness you put out heavily influences their attraction to your brand.

Building a brand that is aware of loss aversion in your prospect’s mind is at the core of what we do. We position you to lower loss aversion, and be the expert they’re seeking!

Ultimately people want to be told what to do, and they’re hoping you’re going to be the one that does. So how do we do that?

 

BRAND PROMISE

Your brand promise is your packaging, so to speak. It’s the cereal box on the store self that is more attractive to you than the rest. It’s the product that stands out. It’s the thing that entices your customer to call you.

Brand promise is how your customer discerns who you are, what you do, and how good you are at it. With over 5000+ brand promise messages being broadcast to the average person, it’s very noisy out there! Knowing who your ideal customer is, where their watering holes are, and then using purpose-driven messaging that speaks your brand promise to them clearly is the only way to lower their loss aversion, and triggers intrigue to see more.

Your brand promise is weighed by your prospect within milliseconds, and they make a very quick, subconscious determination of whether you are the least risky option for their need.

It’s not about pretty pictures, it’s about understanding your customer’s fears

 

Do you look like the least risky option?

How your customer reads the worthiness of your brand for their money ultimately rests on that question. How much confidence does your brand identity instill? How well are you speaking to your customer’s pain points - how well do you know what they fear? These are the questions we can help you answer for your own brand, and then we build visual communication material that will really drive it home for your customer making sales almost automatic.

IMAGINE THIS

What if a company that has helped others just like you were to put themselves in your shoes, see everything you see, and tell you what they would do if they were you?

We’d like to bring solidity to your brand promise, and control loss aversion from your customer’s perspective by making your brand about them and how you can handle their fears. People buy confidence, and we make you look much more confident! We want you to be perceived like the least risky option, the most trustworthy option and the only clear choice.

DSCF4050_CEG (Custom).jpg

WHAT DO WE DO?

We start with focus, and then build a meaningful brand that is valuable to your customer simply because it answers their questions, and appeases their loss aversion. We then create photographs, high quality video content, and powerful graphics that can communicate your brand promise to your customer in moving ways.

You no longer have to do it alone, we can be your mastermind partners that help you make branding and business development decisions that will put you above your competition - way above!

After working with CEG, I felt like the fog lifted, and all of a sudden all the anxiety and worry that was consuming me dissipated. I literally told Daniel that CEG gives me wings, because it did! -
— Violeta // CEO of ABC World
DSCF4050_CEG (Custom).jpg

THE RESULTS!

We have helped businesses considerably increase their yearly revenue within just months! Here’s an example of an amazing 750% return on investment with the Brand Acceleration package for our client Eco Car Cafe.

WE CAN'T WORK WITH EVERYONE

We only take 4 clients at a time for each package, and openings only happen every 4-6 months, sometimes longer because our clients don't want to leave. So we don't always have space, or time or availability. 

Another thing: We're amplifiers of vision. We help ease the burdens of making decisions in strategic areas for your business, but we can't amplify what isn't there.

 

  • IF YOU DON'T HAVE A GOOD SERVICE - WE CAN'T HELP YOU.

  • IF YOU WANT TO STAY WHERE YOU ARE - WE CAN’T HELP YOU.

 

It takes clear vision and drive to be successful, and not everyone has that. For those that do, the potential for your re-brand is higher than you can imagine!

DSCF4050_CEG (Custom).jpg

HOW DO WE DO THIS?

In simple terms what we do is really based on storytelling

We begin by understanding the story your ideal customer is looking for, and we tell them that story in captivating ways using photographs, videos and graphics. Behavioral psychology knowledge that has been proven over the last 60 years drives our techniques to influence and persuade your customers to buy from you. We use this knowledge to reach their emotional centers and trigger an action.

RECAP

What we do really isn’t about pretty graphics, or simple websites, or any of the other things you’re used to being sold. We really focus on the why and we build brand identities, calculate strategy, and position brands in the marketplace so that high quality leads come organically - and the reason is that the brand we create are the least risky option.

Stop leaving money on the table, and take control of the perception your brand has in the marketplace.

 

PEOPLE BUY THE LEAST RISKY OPTION

 

do you look like the least risky option?

DSCF4050_CEG (Custom).jpg