Brand DNA Development
We help you figure out the DNA of your business, what it stands for, what it wants to deliver, who your base is, what kind of services you offer, and we craft a custom philosophical image which represents your brand - we call it your "BrandDNA". If it doesn't exist, we create it. We then use this DNA we've helped you craft to create high quality content, marketing strategies and advertising copy for your online presence. This is the very core of the Brand Building package and it will radically transform how you think about your business and how you run it!
- Ideal Client Definition
- Core Brand Values Development
- Core Client Experience Development
- Core Service Development
- Design Language Determination
- Develop Brand Mission Statement
Business Development Consulting
We help steer your business decisions from price optimization, to back-end system integration and streamlining ensuring you are getting the best possible performance from your critical business systems. We also run business inteligence driven analysis to determine the best service optimizations and how to implement them. This is a fundamentally transformative business service, and you need it!
- Billing System Integration
- Project Management System Integration & Automation
- Contract and Agreement Systems Integration
- Bookkeeping System Integration
- Pricing and Package Design Consulting
- Demographics Analysis
- Psychographics Profiling
Create Online Presence
Having the appropriate online presence for your brand is crucial to discovery, and client interaction. We create a profile on these platforms:
- FaceBook Page
- Twitter (Optional)
- Instagram (Optional)
- Email System
Advertising Campaign Life-cycle Management
Creating high quality content is important, but more important is the ability to get it in front of your ideal clients - we help you craft social media based ad campaigns that make effective use of the media we create for you by engaging your ideal client base. We will run 1 campaign with media created by CEG to your audience.
- Ad Platform Selection
- Audience Building
- Copy Writing
- Campaign A/B Testing
- Campaign Maintenance
- Analytics Monitoring & Reporting
- Competitor Ads Analysis
Social Media Automation System
Employing the newest technology in social media management, we deliver a ready to go, turn-key solution for managing multiple social media channels from one place using Buffer.
Design Email Campaign
We craft a custom email campaign that allows you to have amazing turn around for communications, and a multi-level approach to email marketing, response and re-marketing. The name of the game is automation - getting the systems working for you, giving you more time to concentrate on your services and clients.
- Email automation available through MailChimp or SignPost
- Consolidate all available email leads into one place
- Configure List Building Systems Through Website & Social Media Channels
- Create graphics and copy for email campaign
- Analyze and Report campaign metrics